The winds of change are finally sweeping through Old Trafford. With new ownership arriving in January 2024, Manchester United fans dare to believe that the long, frustrating Glazer era may finally be drawing to a close. But inheriting one of the biggest clubs in the world comes with massive responsibilities, and even bigger expectations.

So, what should the new regime focus on first? Here’s our 10-point agenda to get United back on track both on and off the pitch.

1. On-Field Identity

United haven’t had a consistent playing style since Sir Alex Ferguson retired. The first order of business is clarity: what type of football does Manchester United want to play? Is it high-pressing, possession-based, or counter-attacking? The squad needs to reflect a clear philosophy that endures beyond one manager.

2. Transfers Done Right

Too often, United’s transfer dealings have been scattergun, overpaying for stars past their peak or failing to address glaring weaknesses. The new leadership must ensure a coherent, long-term recruitment strategy. Smart buys, not vanity signings, will shape United’s future.

3. Contract Clarity

United have a bad habit of letting players drift into the final year of their deals, creating uncertainty and unnecessary drama. A firm contract policy, extending players early or moving them on decisively, will keep the squad balanced and avoid another round of endless “will he stay or go?” sagas.

4. Managerial Stability

Every few years, United hit the reset button on managers. That cycle must stop. The board must back the current manager with proper resources, clarity, and patience, or, if change is inevitable, appoint someone whose vision matches the long-term football philosophy.

5. A Director of Football With Real Power

The absence of a strong football director has cost United dearly. Recruitment and squad building have too often been dictated by marketing rather than football logic. A competent Director of Football, with real authority, is non-negotiable.

6. Old Trafford: Fit for the Future

The “Theatre of Dreams” has become a little too dusty. Infrastructure at Old Trafford is lagging behind rivals like Spurs and Arsenal. Renovation or even a new stadium must be seriously considered, modern facilities, better matchday experiences, and accessibility improvements are vital.

7. Fan Engagement

For two decades, United fans have felt ignored. Transparent communication, fan forums, and meaningful supporter input (not token gestures) must become central. The new owners have an opportunity to reconnect the club with its heartbeat: the supporters.

8. Glazer Legacy Clean-up

Let’s be honest: the Glazer regime left scars. The club was saddled with debt, decisions were made for profit over progress, and fans were left disillusioned. Addressing those issues, from financial transparency to rebuilding trust, is critical.

9. A Winning Mentality

United have forgotten what it means to be ruthless winners. Re-establishing a winning culture isn’t just about silverware, it’s about standards. Dressing room discipline, elite fitness levels, and a mentality of competing for every trophy must return.

10. The Long Game

Quick fixes won’t do. The new owners must think beyond the next transfer window. Building a sustainable model, investing in youth development, expanding the women’s team, and putting football first, that’s the only way Manchester United can rise again.